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Big Helga
Big Helga was developed, named and designed inline with the Matilda Bay style to meet the contunied growth of the Australian market for craft beers. The name Big Helga continued Matilda Bay’s tradition of quirky names while fitting in with the random and off-the-wall craft beer postioning
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Packaging embraced the brands artistic and ‘garage’ roots, creating a visually strong and recognizable icon that would be used across all Big Helga communication touch points.
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As a result of the relevant branding, Big Helga has enjoyed continued sales growth since its launch and is a fitting addition to the Matilda Bay range