Satorp

Satorp is an acronym for Saudi Aramco Total Refining and Petrochemical Company. The logo type reflects the local culture through characteristics found in the calligraphic written language. The fluidity of these forms, focusing on the letterform ‘s’, work in harmony and is reflective of the business partnership.

An additional element in one of transparency, indicating an evolution and emergence of solutions. The combination of green and blue reflect a connection with the identity colours of the two parent companies, Saudi Aramco and Total whilst simultaneously representing the balance sought between the industry and the environment.

The symmetry, rhythm and fluent forms extend the brand presence through a Broader Visual Language uniquely identifiable with the company.

The Broader Visual Language can be combined with photographic images allowing ownership of traditionally generic images.